Food Brands in the metaverse?? Is having food in the metaverse a reality? Yes, virtual food and digital food is the next big thing in the metaverse.
Many top companies in the food industry are filing for trademark to become the next big food brands in the metaverse. Brands like Coca Cola, McDonalds, Starbucks, etc have already ventured into the metaverse and many are lined up to do the same.
You can do almost anything in the metaverse. But what about having food in the metaverse? Do you there are many food brands in the metaverse like
TREND OF FOOD BRANDS IN THE METAVERSE
Major food brands have already entered the metaverse. Virtual Food, drinks, restaurants, etc, is now becoming a reality.
NEW METAVERSE TRADEMARK APPLICATIONS FILED
This year nearly 4K+ applications have been filed for metaverse and its related applications by many brands. Last year the application filed was only 1890 for trademark.
| Month | Trademark Application Filed |
| January | 417 |
| February | 573 |
| March | 773 |
| April | 574 |
| May | 540 |
| June | 538 |
| July | 388 |
| Aug | 422 |
| September | 393 |
| Total | 4,618 |
LIST OF FOOD BRANDS FILED TRADEMARK APPLICATIONS FOR METAVERSE
| Food Brand | Trademark Files For | Filing Date | Serial No(s) |
| Broadus Foods | Click Here | October 14, 2022 | 97633336, 97633335 |
| Kraft Foods | Click Here | October 12, 2022 | 97629353 |
| Takis Chips | Click Here | October 7, 2022 | 97623384 |
| In-N-Out Burger | Click Here | October 6, 2022 | 97622386 |
| Del Monte Foods | Click Here | October 5, 2022 | 97616903, 97616906, 97616907, 97616909, 97616913,97616915, 97616918, 97616919 |
| Moet Hennessy | Click Here | September 23, 2022 | 97604286, 97604271, 97604107 |
| Jack Daniels | Click Here | September 13, 2022 | 97589130 |
| Publix Super Markets | Click Here | August 23, 2023 | 97560575, 97560543, 97560529 |
| Big Heart Pet | Click Here | August 18, 2022 | 97554555, 97554553, 97554550, 97554546 |
| Folger Coffee Co | Click Here | August 18, 2022 | 97554568, 97554567 |
| JM Smucker Co | Click Here | August 18, 2022 | 97554578, 97554572, 97554570,97554583, 97554583,97554589, 97554580 |
FOOD BRANDS IN THE METAVERSE
Major food brands have already ventured into the metaverse and many are planning to do so. As you have already seen, 4K+ brands have applied for a trademark for metaverse this year.
Most of these brands are food brands .These food brands in the metaverse are planning to do the following and applied for a trademark for the same.things in metaverse.
- Virtual Food
- Virtual Drink
- Virtual Restaurant.
COCA-COLA
Coca-Cola was one of the first food brands in the metaverse. Coca-Cola ventured into the metaverse with its virtual drink- Coca-Cola Zero Sugar Byte limited Edition Flavor on April 4, 2022. Along with the virtual drink, the physical drink was also launched.
It launched NFT in collaboration with Polycon. Coca-Cola digital collectibles or NFT will unlock many things in future. Holders of Coca-Cola will get exclusive and early access to Coke Studio, Coca-Cola Creations, and more.
As of now you can get NFT from Coca-Cola from the Open Sea. Some of the NFT are listed below.
- The Coca-Cola Sound Visualizer
- The Coca-Cola Jacket
- The Coca-Cola Friendship Card
- The Coca-Cola Vintage Cooler NFT
- Coca-Cola Pride Bottle.
- Coca-Cola Combo
BROADUS FOODS
Broadus Food is Snoop Dogg’s Grocery Food Brand. It is a Consumer Packaged Goods (CPG) company. Broadus Foods mainly sells breakfast foods like cereal, oatmeal, grits, pancake mix and syrup.
Broadus Foods filed new US trademark applications for two of its products on October 14, 2022. It has filed trademark for
- Snoop Cereal
- Snoop Loopies
KRAFT FOODS
Kraft Foods is the owner of famous Cadbury chocolates, Oreo, Tang, etc. It is one of the largest dairy companies in the US.Kraft Foods filed trademark applications for Virtual Food, Drinks and Restaurant on October 12, 2022.
It has also filed applications for
- NFTs and Digital Token
- NFT Marketplaces
- Online Store for NFT
- Virtual Goods
- Virtual Foods/ Digital Foods
- Virtual Drinks/Digital Drink
- Virtual Restaurant/Digital Restaurant
Kraft is going to be one of the major food brands in the metaverse.
TAKIS CHIPS
Takis are rolled up tortilla chips snacks . It is made by a company called Barcel USA which is a snack division of Grupo Bimbo located in the United States.
Apart from snacks, this company makes other products such as candy, Toppings & Spreads and other products.
Takis has filed a trademark application for expanding their snack food brand to venture into the metaverse and Web3.
It has files applications for
- Digital/Virtual Blockchain Goods Marketplaces
- Retail Stores for virtual Goods
- Managing Cryptocurrency Transactions.
IN-N-OUT BURGERS
In-N-Out Burgers has filed new trademark application for
- Virtual Food
- Virtual Drinks
- Retail Stores for Virtual Goods
- NFTs and NFT Backed Media
- NFT and Digital Token Exchanges
DEL MONTE FOODS
Del Monte Foods has filed 8 trademarks applications in the USPTO on October 5, 2022. As per the trademark application it seems Del Monte Foods is planning for the following things.
- NFTs & NFT backed media
- Online Virtual Marketplaces
- Virtual Restaurants,
- Virtual Food
- Virtual Drinks
Moet Hennessy
Moet Henesay is famous for their Vintage Wines and Spirits. Moet Hennesy has filed a trademark application for their virtual champagne for their sub brands as listed below.
- Moet
- Moet & Chandon
- Dom Perigion
Their trademark application will cover the following things.
- NFT-backed digital collectibles
- Retail store for virtual goods
- Virtual Restaurant
Jack Daniel
Jack Daniels is planning to sell virtual whiskey in the metaverse. It has files new trade applications for selling the following items.
- Virtual beverages
- Virtual Barware
- Virtual Clothing
- NFT Authenticated Media
- Digital Wallets and collectibles.
PUBLIX SUPER MARKETS
Publix Super Markets is setting up a virtual supermarket in the metaverse. They are planning to set up virtual grocery stores in the metaverse.
They have filed a trademark application for its name, logo and slogan in the metaverse. The trade application shows their planning for setting up
- NFTs and Media authenticated by NFTs
- Virtual Food, beverages, grocery item, personal care products, prescription drugs, flowers, liquor, clothing, household products and general merchandise
- Retail Stores to sell virtual goods
- Crypto-collectibles and application tokens
- Virtual banking services
- Virtual Restaurant and Virtual cafes.
BIG HEART PET
Big Heart Pet is the first pet food brands in the metaverse. Big Heart Pet is setting up their virtual pet foods and traits in the metaverse. They have filed 4 trademark applications for their
- Milk-Bone products
- Meow Mix Products.
FOLGERS COFFEE CO
Now, you have virtual coffee in the metaverse. Glogers Coffee Co has filed trademark applications for
- Folgers
- Cafe Bustelo.
Their trademark filing shows plans for NFT backed multimedia and Virtual Coffee.
FREQUENTLY ASKED QUESTIONS
Is there food in the metaverse?
Yes. Many major food brands have already ventured in the metaverse. Food brands in the metaverse are planning open
1. Virtual Food
2. Virtual Drink
3. Virtual Restaurant.
They have applied for trademark for the same. You can see the list of food brands from the link below.
What is food metaverse?
Food brands in the metaverse are planning to do the following and applied for a trademark for the same things in metaverse.
Virtual Food
Virtual Drink
Virtual Restaurant.
ENDNOTES
Almost all the major food brands are rushing to the metaverse. Many have already ventured into the metaverse and are selling virtual food, drink, beverages, etc. And the rest have filed trademark applications.
Food brands in the metaverse will gain much acceptance and preference in the days to come. I will be updating this blog post frequently. So, do bookmark this blog post and share it with others
