FOOD BRANDS IN THE METAVERSE

Food Brands in the metaverse?? Is having food in the metaverse a reality? Yes, virtual food and digital food is the next big thing in the metaverse.

Many top companies in the food industry are filing for trademark to become the next big food brands in the metaverse. Brands like Coca Cola, McDonalds, Starbucks, etc have already ventured into the metaverse and many are lined up to do the same.

You can do almost anything in the metaverse. But what about having food in the metaverse? Do you there are many food brands in the metaverse like 

TREND OF FOOD BRANDS IN THE METAVERSE

Major food brands have already entered the metaverse. Virtual Food, drinks, restaurants, etc, is now becoming a reality. 

NEW METAVERSE TRADEMARK APPLICATIONS FILED

This year nearly 4K+ applications have been filed for metaverse and its related applications by many brands. Last year the application filed was only 1890 for trademark.

FOOD BRANDS IN THE METAVERSE
MonthTrademark Application Filed
January417
February573
March773
April574
May540
June538
July388
Aug422
September393
Total4,618

LIST OF FOOD BRANDS FILED TRADEMARK APPLICATIONS FOR METAVERSE

Food BrandTrademark Files ForFiling DateSerial No(s)
Broadus FoodsClick HereOctober 14, 202297633336, 97633335
Kraft Foods Click HereOctober 12, 202297629353
Takis ChipsClick HereOctober 7, 202297623384
In-N-Out BurgerClick HereOctober 6, 202297622386
Del Monte FoodsClick HereOctober 5, 202297616903, 97616906, 97616907, 97616909, 97616913,97616915, 97616918, 97616919
Moet HennessyClick HereSeptember 23, 202297604286, 97604271, 97604107
Jack DanielsClick HereSeptember 13, 202297589130
Publix Super MarketsClick HereAugust 23, 202397560575, 97560543, 97560529
Big Heart PetClick HereAugust 18, 202297554555, 97554553, 97554550, 97554546
Folger Coffee CoClick HereAugust 18, 202297554568, 97554567
JM Smucker CoClick HereAugust 18, 202297554578, 97554572, 97554570,97554583, 97554583,97554589,  97554580

FOOD BRANDS IN THE METAVERSE

Major food brands have already ventured into the metaverse and many are planning to do so. As you have already seen, 4K+ brands have applied for a trademark for metaverse this year.

Most of these brands are food brands .These food brands in the metaverse are planning to do the following and applied for a trademark for the same.things in metaverse.

  • Virtual Food 
  • Virtual Drink
  • Virtual Restaurant.

COCA-COLA

Coca-Cola was one of the first food brands in the metaverse. Coca-Cola ventured into the metaverse with its virtual drink- Coca-Cola Zero Sugar Byte limited Edition Flavor on April 4, 2022. Along with the virtual drink, the physical drink was also launched.

It launched NFT in collaboration with Polycon. Coca-Cola digital collectibles or NFT  will unlock many things in future. Holders of Coca-Cola will  get exclusive and early access to Coke Studio, Coca-Cola Creations, and more.

As of now you can get NFT from Coca-Cola from the Open Sea. Some of the NFT are listed below.

BROADUS FOODS

Broadus Food is Snoop Dogg’s Grocery Food Brand. It is a Consumer Packaged Goods (CPG) company. Broadus Foods mainly sells breakfast foods like cereal, oatmeal, grits, pancake mix and syrup.

Broadus Foods filed new US trademark applications for two of its products on October 14, 2022. It has filed trademark for

  • Snoop Cereal
  • Snoop Loopies

KRAFT FOODS

Kraft Foods is the owner of famous Cadbury chocolates, Oreo, Tang, etc. It is one of the largest dairy companies in the US.Kraft Foods filed trademark applications for Virtual Food, Drinks and Restaurant on October 12, 2022. 

It has also filed applications for

  • NFTs and Digital Token
  • NFT Marketplaces
  • Online Store for NFT
  • Virtual Goods
  • Virtual Foods/ Digital Foods
  • Virtual Drinks/Digital Drink
  • Virtual Restaurant/Digital Restaurant

Kraft is going to be one of the major food brands in the metaverse.

TAKIS CHIPS

Takis are rolled up tortilla chips snacks . It is made by a company called Barcel USA which is a snack division of Grupo Bimbo located in the United States. 

Apart from snacks, this company makes other products such as candy, Toppings & Spreads and other products.

Takis has filed a trademark application for expanding their snack food brand to venture into the metaverse and Web3.

It has files applications for 

  • Digital/Virtual Blockchain Goods Marketplaces
  • Retail Stores for virtual Goods
  • Managing Cryptocurrency Transactions.

IN-N-OUT BURGERS

In-N-Out Burgers has filed new trademark application for

  • Virtual Food 
  • Virtual Drinks
  • Retail Stores for Virtual Goods
  • NFTs and NFT Backed Media
  • NFT and Digital Token Exchanges

DEL MONTE FOODS

Del Monte Foods has filed 8 trademarks applications in the USPTO on October 5, 2022. As per the trademark application it seems Del Monte Foods is planning for the following things.

  • NFTs & NFT backed media
  • Online Virtual Marketplaces
  • Virtual Restaurants,
  • Virtual Food
  • Virtual Drinks

Moet Hennessy

Moet Henesay is famous for their Vintage Wines and Spirits. Moet Hennesy has filed a trademark application for their virtual champagne for their sub brands as listed below.

  • Moet
  • Moet & Chandon
  • Dom Perigion

Their trademark application will cover the following things.

  • NFT-backed digital collectibles
  • Retail store for virtual goods
  • Virtual Restaurant

Jack Daniel

Jack Daniels is planning to sell virtual whiskey in the metaverse. It has files new trade applications for selling the following items.

  • Virtual beverages
  • Virtual Barware
  • Virtual Clothing
  • NFT Authenticated Media
  • Digital Wallets and collectibles.

PUBLIX SUPER MARKETS

Publix Super Markets is setting up a virtual supermarket in the metaverse. They are planning  to set up virtual grocery stores in the metaverse.

They have filed a trademark application for its name, logo and slogan in the metaverse. The trade application shows their planning for setting up

  • NFTs and Media authenticated by NFTs
  • Virtual Food, beverages, grocery item, personal care products, prescription drugs, flowers, liquor, clothing, household products and general merchandise
  • Retail Stores to sell virtual goods
  • Crypto-collectibles and application tokens
  • Virtual banking services
  • Virtual Restaurant and Virtual cafes.

BIG HEART PET

Big Heart Pet is the first pet food brands in the metaverse. Big Heart Pet  is setting up their virtual pet foods and traits in the metaverse. They have filed 4 trademark applications for their

  • Milk-Bone products
  • Meow Mix Products.

FOLGERS COFFEE CO

Now, you have virtual coffee in the metaverse. Glogers Coffee Co has filed trademark applications for

  • Folgers
  • Cafe Bustelo.

Their trademark filing shows plans for NFT backed multimedia and Virtual Coffee.

FREQUENTLY ASKED QUESTIONS

Is there food in the metaverse?

Yes. Many major food brands have already ventured in the metaverse. Food brands in the metaverse are planning open
1. Virtual Food 
2. Virtual Drink
3. Virtual Restaurant.
They have applied for trademark for the same. You can see the list of food brands from the link below.

ENDNOTES

Almost all the major food brands are rushing to the metaverse. Many have already ventured into the metaverse and are selling virtual food, drink, beverages, etc. And the rest have filed trademark applications.

Food brands in the metaverse will gain much acceptance and preference in the days to come. I will be updating this blog post frequently. So, do bookmark this blog post and share it with others

Ziaul has been in data related field for the past eight years working as a Management Information System Manager (MIS Manager), analyzing and decoding data to provide useful information.

Sharing Is Caring:

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.